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Guillermo Tella


Formulation of strategic objectives orientated towards urban intervention.

Towards a strategic plan

for a more efficient, equitable and competitive city.

The dominant problem

  • Cities go through an accelerated growth process which draws the regulatory frameworks in force to a crisis.
  • Local governments tend to undertake an important series of actions which do not reach enough public visibility.

A solution generated

  • The formulation of a strategic plan will allow defining actions to be undertaken and ordering them in the medium and long term.
  • The process for building consensus will turn the city fairer and more efficient, equitable and competitive.

The opportunity it offers

  • The plan will offer more coherence and visibility to the administration, and will define a horizon for growth reached by consensus in the short and medium term.
  • The plan will place the municipality regionally in the global scenario shaped by networks of strategic planning of local governments.

Why now and not later?

  • Because, today, the city needs to place itself in a competitive position and, for that purpose, it must define and agree the course of its growth.
  • Because with basic agreements it will be able to capitalize political spaces for the immediate launch of a participative process.

What results are obtained?

  • A space of efficient administration for decision-taking and the development of executive programs and projects for action.
  • A powerful instrument of political negotiation which favors the orientation and promotion of public and private investments.